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Deadpool 2
Date
2017-2018
Role
Lead Planner
Project type
Social Media Campaign
As part of the campaign for 20th Century Fox's most anticipated sequel - "Deadpool 2" - I had the opportunity to lead the social campaign strategy for a nearly year-long campaign.
This campaign won a Shorty for Best Social Campaign in Entertainment and had a ton of fun moments that we created including DP Live Tweeting the Super Bowl, the creation of "Peter" on social, and, of course, pumping everyone up for the release of the movie.
The strategy around this entire campaign was "Give the fans more Deadpool... Without giving them Deadpool 2." So, everything we did was a misdirection that paid off with one of the top grossing R-rated sequels of all-time.
